展覽介紹 exhibition

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Int’l Graphic Design Exhibition

Intertidal Age

Curator:Akibo Lee
Executing organizer:China Productivity Center
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Instead of a tsunami, the design community is witnessing minor waves that come forward one after another. Without a stable environment or a continued condition, it keeps evolving. The community may be overwhelmed by high tides and dry in low tides. The intertidal area is a part of the sea and a part of the land. One cannot define it with dichotomy. We call it the Intertidal Age for graphic design.

From the Curator

The term” graphic design” was created by Dwiggins, William Addison from Ohio, the United States in 1922. On a broad term, it refers to visual ways of communication and presentation. Common graphic designs include magazine, advertisement, packaging, and website design. Some say that the Lascaux paintings on wall created in 14,000 BC are the origin of graphic design. According to anthropologists, as early as the 17th century, aboriginal people on Taiwan’s offshore island had created totems of the Sun on canoes to protect fishermen. After the WWI, Parisian graphic designers had glorified industrial revolution with their works and thus contributing to the upcoming “futurism”. 20 years after WWII, Taiwan’s society and economy had stabilized and works of graphic design had shown their reflections on this land and thus exerting an influence on “localism”. All this time, graphic designers had excelled at using tools, materials, and media at hand to sharply depict their time. What are today’s graphic designers faced with? What can we tell from their works?

At the beginning of the century, the Earth, which is our common home, had seen drastic changes. Changing climate, erupting volcanoes, earthquakes and tsunamis had led people to doubts on a bright future. Some graphic designers believing in “warm true love” had created comforting works. Faced with the unstable Earth however, some designers chose to create a “temporary heaven” as their sanctuary. Like going back to the uterus, a sense of safety is given. Disillusioned, people are

Community websites are the most overwhelming revolution in application since the invention of computers. Facebook has over 600 million active users. Countless communities are interacting and exchanging message every day. Such activities cross borders, ideologies, values, and beliefs. They have even contributed to the overthrow of government. A magical connection of this kind has certainly influenced graphic design.

The prevalence of 3G cellphones and tablets has given digital tools a new definition. Real-time functions, positioning services, and applications have changed people’s habits and brought new graphic design concepts. Some designers have abandoned their old job to develop new interfaces while other designers have considered that such work soul-eroding and decided to pull the plug and return to the old creative way to seek gratification. Either way, they presented a simplistic contour and told of a “simple future”.

Graphic designer is facing with the new era with a whole new approach. Instead of a tsunami, the design community is witnessing minor waves that come forward one after another. Without a stable environment or a continued condition, it keeps evolving. The community may be overwhelmed by high tides and dry in low tides. The intertidal area is a part of the sea and a part of the land. One cannot define it with dichotomy. We call it the Intertidal Age for graphic design. Here we present four themes of exhibited works, namely “warm true love”, “temporary heaven”, “magical connection” and “simple future” which are capable to depict our time.